LOOKIE COOKIE
FALL 2023 | FOOD PACKAGING PROJECT
LOOKIE COOKIE is a place for cookie lovers and anyone who wants to satisfy their sweet tooth. My intention for this project was to create simple elements and a minimal color palette that can be applied to packaging in many ways.
LOOKIE COOKIE not only sells cookies; they sell milk and ice cream, which marry well with delicious warm cookies! This brand has fun bright patterns throughout the packaging that take elements from the logo. The packaging includes boxes, cookie sleeves, a cutlery set, napkins, ice cream cups, and milk cartons. LOOKIE COOKIE also has a mobile app to make ordering quick and easy.
I wanted to create a brand name that rhymed and sounded playful when said. I also knew I wanted to include “cookie” in the name, and having the letter “o” presented an opportunity to turn that letter into fun elements that were later used in fun patterns.
I added “lookie” to the name, and the brand turned into LOOKIE COOKIE. The words are stacked rather than on a single line to create a playful visual of two eyes looking at two cookies. Removing the other letters and leaving the eyes and cookies creates a secondary logo that can be used as an icon.
NAME + LOGO
I wanted the brand to use only two bright and energetic colors. The electric blue and bubble gum pink colors complement each other well.
I slightly altered the type to mimic the hand-drawn strokes of the eyes and cookies in the logo.
